A fake delivery attempt occurs when a courier marks a shipment delivery attempt without actually trying to deliver the package to the customer. In many cases, the shipment status may show “customer unavailable” or “delivery attempted” even though the customer was never contacted or visited. Fake delivery attempts can increase RTO rates, delay deliveries, and create a poor customer experience for eCommerce brands. Sellers often face customer complaints because orders remain undelivered despite incorrect tracking updates. This issue usually happens due to operational delays, overloaded delivery hubs, or courier inefficiencies.

Monitoring NDR reports and tracking updates regularly helps businesses identify fake delivery attempts quickly. Many shipping aggregators also provide escalation support and delivery verification tools to reduce such issues. Proper courier selection and proactive customer communication are important for minimizing fake delivery attempts and improving successful deliveries.

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